
Swell
Dame needed to reach new customers without violating guidelines. They did this by creating Swell, an ad-friendly content resource focused on lead collection and brand awareness. There have been three versions of Swell. This case focuses on version 3, which was executed in five weeks.
Role
Product Owner (v3), Lead UX/UI Designer (v2-3), Front-End Developer (all)
Tools
Sketch, Invision, WordPress