Flare

I worked with Flare to launch a storefront for their smart safety bracelets. In true startup fashion, the team was small, and my role was expansive. My work ranged from front-end development to UX/UI and graphic design, conversion improvements – and even photography.

My Role

UX/UI Design

Front-End Development

Tools

Shopify, Sketch, Figma, Adobe Creative Suite, HTML/CSS, Javascript, Liquid

Last Updated: January 2021

The first phase of my time with Flare was pre-launching a beta version of the storefront, which debuted in mid-2019. Flare then finalized a rebrand, solidified its pricing, and finalized its Shopify storefront. Flare finally launched – in February 2020, right as COVID ramped up.

The pandemic forced the team to re-evaluate, as the need for a product based on social interactions was still uncertain. Flare reworked its marketing strategy, and we relaunched it in June 2020. In the following months, I worked with the team to rapidly test and iterate conversion improvements and debut new products.