Flare is a safety bracelet that gives you options for escaping unsafe situations. I worked with Flare for two years as they crafted their brand identity, beta-tested, launched, and optimized their website.


Lead UX/UI Designer, Conversion Rate Optimization, Photography + Retouching, Graphic Design, Front-End Development


Shopify, Sketch, InVision, Adobe Creative Suite


2 years

Conversion Rate Optimization

Organizing Information

Flare’s PDP struggled to convert customers, partly due to the overwhelming amount of information. To remedy this, I designed a new version of the PDP hero that displayed the information in digestible sections.

Instead of using paragraphs and a long list, I organized the content into the following:

  • What It Does Icon Blocks
  • Swatches + Button
  • Paragraph describing bracelet
  • Prepared bullets about materials and sizing
  • Paragraph about subscriptions
  • Android waitlist
PDP content


Our Technology Page

iPhone showing mockup
iPhone showing mockup
iPhone showing mockup
iPhone showing mockup

Influencer Landing Page

About Page

About PageScreens

What Flare Thinks

Lauren is a quick and creative problem solver, whose combination of design, analytical, and technical skills are extremely rare and valuable. I have twice hired Lauren for fast-paced, high-stakes work and could not have been happier with the results. Lauren is incredibly reliable, communicative, friendly, and an exceptional team member.

- Nicky Besuden, Manager

Former Head of Growth & Marketing @ Flare
Former Director of Growth at Dame Products