Flare is a safety bracelet that gives you options for escaping unsafe situations. I worked with Flare for two years as they crafted their brand identity, beta-tested, launched, and optimized their website.
Lead UX/UI Designer, Conversion Rate Optimization, Photography + Retouching, Graphic Design, Front-End Development
Shopify, Sketch, InVision, Adobe Creative Suite
Flare’s PDP struggled to convert customers, partly due to the overwhelming amount of information. To remedy this, I designed a new version of the PDP hero that displayed the information in digestible sections.
Instead of using paragraphs and a long list, I organized the content into the following:
Lauren is a quick and creative problem solver, whose combination of design, analytical, and technical skills are extremely rare and valuable. I have twice hired Lauren for fast-paced, high-stakes work and could not have been happier with the results. Lauren is incredibly reliable, communicative, friendly, and an exceptional team member.