Like many stores on Shopify, Manhattan Saddlery lacked cohesive navigation to guide customers through the store during the buyer journey. With a large, complex inventory, customers were struggling to see
what was available.
The redesign heavily focused on improving the site's information architecture. We needed to tackle organizing the information into categories that made sense to improve the navigation and collection filters.
This process included the following:
- Conducting competitor audits to gauge industry standards within the equestrian space.
- Creating an inital round of groupings after exporting existing products + tags.
- Meeting with the client to revise and fill in any gaps of leftover products.